About National Coupon Month

What began 14 years ago to raise awareness to the deals and value coupons bring, has become a month-long celebration of savings each September. National Coupon Month was first introduced by the Promotion Marketing Association, Inc. (PMA) to heighten awareness to savings and increase coupon usage. The PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. Founded in 1911, the PMA has championed this industry through its combination of research, education, advocacy, and collaboration opportunities. The organization´s membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide. The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

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